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Feb 21, 2025

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Content Systems

Most brands post content when they remember to. You need a system that runs without you.

I build AI-powered content engines using Claude Projects - custom-trained on your brand voice, your audience, your expertise. Once it's set up, you (or anyone on your team) can produce on-brand content in minutes, not hours.

What you get:

  • Claude Projects trained on your brand voice, audience psychographics, and past content

  • Templates for every content type you need (emails, LinkedIn, blogs, scripts)

  • A repeatable process anyone can follow

  • Documentation so it works without me

How it works:

I interview you or your team, gather your best existing content, and build out projects trained on your specific way of communicating. I include copywriting frameworks, your audience research, and examples of your best-performing content.

The result: a system that sounds like you, not like AI.

Proof:

I've built these for PN—INSIDER (70%+ email open rates), Hexis (product demos, training scripts, marketing copy), and my own content across multiple channels.

EDINBURGH, SCOTLAND

EDINBURGH, SCOTLAND